I help SaaS and e‑commerce founders turn visitors into customers.
Product marketer, 14 yrs in marketing. I post short teardowns of landing pages, onboarding, pricing and checkout: what works, what to copy, and the numbers behind it.
Conversion Checklist
The 12 checks I run before any launch: headlines, CTAs, forms and trust signals. Go through it in 30 minutes and you'll know what to fix first.
Get it free →Want me to look at your site?
Send your page and I'll tell you what stops visitors from buying and what to fix first. Pick the format that suits you.
A 15–20 minute video walk-through of your page with a prioritised list of fixes. Ready within 72 hours, no call needed.
Order a reviewYou send your link, analytics and question in advance. I study them before the call and come with conclusions, not questions.
Pay €150 and bookOffer, structure, proof, CTAs, forms, mobile and analytics. Growth hypotheses with estimated impact and effort, plus a 60-minute call.
Pay €500 and startPrices exclude VAT; it is added at checkout where applicable. If we start working together within 30 days, the price of the review or consultation is credited to the project. Not sure which format fits? Email hello@shikalova.com with your link.
CRO notes, twice a month
What worked, what flopped, and the numbers behind it. Subscribers get first access to the screenshot library of landing pages, onboarding, pricing and checkout I'm putting together.